Your self-confidence can have 54 different shades so don’t be afraid to unlock them. Discover our first permanent color that helps block damage, includes conditioners at every step and contains our breakthrough and revolutionary dye molecule ME+*that reduces the risk of an allergic reaction. Change your hair color fearlessly. #ColorFearlessly. Note: Packaging May Vary
Any offers are genuine savings. Because we match the prices of competitors, there is the potential for prices to drop further. We will always offer our customers our price match promise. Seeterms and conditions
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