Fueled by the era’s risk-taking ethos, Joseph Bulova presented one innovation after the next. Ultimately opening a small store in downtown New York City that would mark the beginning of his lifelong quest: to craft supreme quality timepieces for an ever-changing and dynamic landscape.
With an unwavering drive for perfection, efficiency and precision, quality craftsmanship became the foundation upon which Joseph Bulova built his brand. But what fueled the brand’s continual progress was its spirit of invention - pursuing innovation and technology both within the timepiece industry – and beyond.
Bulova’s industry innovations included everything from pioneering standardized production of watches to developing the first fully electronic watch with proprietary tuning-fork based technology making it at the time the most accurate watch in the world. But our breakthroughs reached beyond the world of timekeeping alone.
Our pioneering spirit changed the face of marketing with America’s very first radio and TV commercials. We made advancements in the world of sports with the Phototimer, and even transformed transportation through collaborations with Lindbergh and on 46 NASA space missions. During the first moonwalk, a Bulova timer was even placed in the sea of tranquility.
Re-iterating its longstanding dedication to history of firsts, the Precisionist collection was introduced in 2010. Intricately styled and infinitely accurate, with a continuous sweeping second hand. In 2016, the brand (quite literally) changed the face of the industry with the Curv collection – the curved chronograph movement.
Today, Bulova is driven by the same core principles of craftsmanship, innovation and technology that guided our visionary founder over 143 years ago. Much like Joseph Bulova himself, we set our own standards and create our own rules - breaking boundaries along the way to deliver the exceptional.
Bulova: A History of Firstschronicles the extraordinary American watch company in a fittingly unusual manner: by recounting an epic, multi-generational picaresque that runs from the Gilded Age up through present-day New York City. Joseph Bulova, the man behind the movement by which America would set its time, was an iconoclastic industrialist fostered a corporate culture of innovation that endures today. What makes the previously untold story of Bulova the founder, his son and their eponymous business especially remarkable, though, is the seemingly limitless series of firsts that garland the company s history: in watchmaking prowess, certainly, but also advertising, marketing, aviation and space exploration, even feminism and firsts continue today. The entirety of social history and modern popular culture has been influenced by the achievements of this singular watchworks America runs on Bulova time, as the old slogan went, and subsequently so does the world.
Less a traditional corporate history than an exactingly curated periodical, this profound new title features eight visually captivating chapters comprising an essay each by luminaries including style writers David Coggins, Matthew Hranek, and Kate Betts; music-industry legend Nile Rodgers, advertising jouralist Stuart Elliott, noted horology authority Jack Forster and more.
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