What Personal Information About Customers Do We Collect and For What Purposes Do we Use Your Personal Information[1]

We collect your personal information in order to provide and continually improve our products and services.  Some of the information we collect when you place an order with us includes, but is not limited to: name, address, telephone numbers, payment information, your age, your location information, your IP address, people, addresses and phone numbers listed in your Addresses, email addresses of your friends and other people, content of reviews and emails to us, personal description and photograph (if provided), images and videos collected or stored in connection with our services, information and documents regarding identity, including Social Security and driver’s license numbers, corporate and financial information, credit history information and devise log files and configurations, including Wi-Fi credentials.

We only collect, keep, use or share your information for genuine business purposes, when you’ve approved us to do so, or when we’re obliged to legally.  There are a few reasons why we use your personal details, including: (i) if you contact us with an inquiry by telephone, email or live chat; (ii) to process any order that you place on our website or via telephone call and arrange for its delivery; (iii) to maintain any registered accounts you have with us; (iv) to make our website and our app[2] accessible to you with informative content tailored to your needs including serving you with any pop-up messages and discount codes; (v) we may contact you from time to time, by SMS, email or telephone regarding our latest promotional offers, products and services that we think you may be interested in; (vi) if you would like us to notify you when an out of stock item becomes available by email or SMS or call you to discuss alternatives; (vii) if you use our app we store your data locally on your device in various file formats including cookies; (viii) promoting and advertising (including personalization) of our products and services both on our website and elsewhere on the internet; (ix) promoting and advertising our products and services to you via email and SMS; (x) to train our employees to ensure that we are providing the best possible service; (xi) recording telephone calls for compliance and legal reasons; (xii) to get in touch regarding customer satisfaction surveys and market research; (xiii) when you provide a review on our website; (xiv) matching and aggregating your personal data for analysis and to provide you with a more personalized experience; (xv) to analyze any problems with our website and improve its performance; (xvi) when you engage with us on any social media platform; (xvii) to contact you regarding our services and products and if we need to verify your identity; (xviii) for research, analysis, testing, monitoring, risk management and administration purposes; (xix) for crime or fraud prevention purposes; and (xx) in order to verify your age with an external third party.

Do We Share Your Personal Information?

Information about our customers is an important part of our business, and we are not in the business of selling our customers’ personal information to others. We share customers’ personal information only as described below and with subsidiaries we control that either are subject to this Privacy Notice or follow practices at least as protective as those described in this Privacy Notice.

Transactions involving Third Parties: We make available to you services, products, applications, or skills provided by third parties for use on or through our services. We also offer services or sell product lines jointly with third-party businesses. You can tell when a third party is involved in your transactions, and we share customers’ personal information related to those transactions with that third party.

Third-Party Service Providers: We employ other companies and individuals to perform functions on our behalf. Examples include fulfilling orders for products or services, delivering packages, sending postal mail and e-mail, removing repetitive information from customer lists, analyzing data, providing marketing assistance, providing search results and links (including paid listings and links), processing payments, transmitting content, scoring, assessing and managing credit risk, and providing customer service. These third-party service providers have access to personal information needed to perform their functions, but may not use it for other purposes.

Business Transfers: As we continue to develop our business, we might sell or buy other businesses or services. In such transactions, customer information generally is one of the transferred business assets but remains subject to the promises made in any pre-existing Privacy Notice (unless, of course, the customer consents otherwise).

Protection of Our Company and Others: We release account and other personal information when we believe release is appropriate to comply with the law; enforce or apply our Terms and Conditions and other agreements; or protect the rights, property, or safety of our company, our users, or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction.

Other than as set out above, you will receive notice when personal information about you might be shared with third parties, and you will have an opportunity to choose not to share the information.

How Secure Is Information About Me?

We design our systems with your security and privacy in mind.  In order to protect your security and privacy: (i) we work to protect your personal information during transmission by using encryption protocols and software; (ii) we maintain physical, electronic, and procedural safeguards in connection with the collection, storage, and disclosure of personal customer information. Our security procedures mean that we may occasionally request proof of identity before we disclose personal information to you; (iii) our devices offer security features to protect them against unauthorized access and loss of data. You can control these features and configure them based on your needs; and (iv) it is important for you to protect against unauthorized access to your password and to your computers, devices, and applications. Be sure to sign off when finished using a shared computer. 

Are Children Allowed to Use Our Services?

We do not sell products for purchase by children. We sell children's products for purchase by adults. If you are under 18, you may use our services only with the involvement of a parent or guardian. We do not knowingly collect personal information from children under the age of 13 without the consent of the child's parent or guardian.

What Information Can I Access?

You can access your information, including your name, address, payment options, profile information, household settings, and purchase history in the "My Account" section of the website.

What Choices Do I Have?

If you have any questions as to how we collect and use your personal information, please contact our Customer Service. You have the right: (i) to know what personal data we store that relates to you (also known as a subject access request); (ii) to correct any personal data that is not correct (for example it is old information); (iii) to tell us to stop using your personal data for the purpose of sending you direct marketing; (iv) to tell us you no longer consent to any processing, which was based on you giving consent; (v) to ask us to no longer process your information on the basis of our legitimate interests. We will stop processing your personal data unless there is a legitimate reason that does not prejudice you; (vi) to ask us to erase your personal data where the personal data is no longer necessary for the purpose for which it is collected. The right to erasure is not an absolute right; and (vii) to ask for an individual to review any decision made using an automated process.

In addition, to the extent required by applicable law, you may have the right to request access to or delete your personal data. If you wish to do any of these things, please contact Customer Service. Depending on your data choices, certain services may be limited or unavailable.